Avoid The Marketing Two-Step

March 17th, 2006

Small business marketing seems to go one of a couple of ways. Here are two basic definitions of marketing. You can decide for yourself which one you’re using to try and market and grow your business. Marketing is the coordinated and systematic use of strategies and tactics to generate a consistent supply of high-quality leads [...]

Scheduling Greater Marketing Results

February 7th, 2006

I’m often asked, “What’s the greatest small business marketing tip you could offer to someone?” The answer may surprise you. You want to get better, more regular and consistent results from your small business marketing? Then start booking appointments in your calendar to actually work on your own marketing. Marketing takes regular and consistent effort [...]

Is Marketing An Art or Science?

January 24th, 2006

“I’m just not good at marketing. I’m really not a terribly creative person.” I hear this from small business owners and professional service providers all the time. As a small business owner you certainly know that you need to be marketing if you want to grow the business. The problem for many is that they [...]

Direct Mail for Retail

October 24th, 2005

Direct mail can be a powerful marketing tool for retail businesses. In fact, direct mail offers benefits that are better suited to local-based, walk-in retailers than to other business types. With the assistance of a professional marketing firm, savvy retailers can easily run effective direct mail campaigns specifically geared to their primary marketing goal– bringing [...]

On-site Marketing

October 6th, 2005

On-site retailers tend to focus much of their marketing budget and energy on external communications– reaching the public and getting them to cross the threshold. This is wise. Developing a customer base and compelling potential customers to visit the premises is the fundamental mechanism of a successful on-site business. A well-targeted, multi-faceted marketing campaign of print ads, radio and television commercials, fliers, direct mail, coupons, incentives– all presented on the foundation of a consistently branded “image”– will ultimately bring customers to the door.

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