Biggerfish » Blog Archive » The Power of Full-Color

The Power of Full-Color

Virtually every promotional or advertising piece the average consumer sees printed is printed in color. Color sells. Research shows that the audiences respond more favorably towards photographic, full-color printed pieces than to one color or black and white printing.


Having a vibrant printed piece makes a positive impression on a potential client. It shows that you’re serious about your business. Simple brochures range from simple bi-fold designs using one sheet of 8-1/2 inch x 11 inch glossy stock, to an elaborate 9 x 12 inch presentation folder with 8 pages stitched in and full color inserts. Great design involves not only generating a colorful layout, but a good analysis of your target market will determine the level of quality is necessary. Your collateral piece should cause the potential client to be hesitant to throw the piece away.

Most of the time, brochures printed in more than one color. Picking the right paper can also have a substantial effect on the impact of the material. Most people choose a heavier weight, coated paper to achieve a more sophisticated look and feel.

Our plant is capable of producing fantastic four-color printed materials at a fraction of the costs you’re probably expecting, because our “gang-run” processes allow us to print multiple jobs at the same time on super-sized 40″ high speed printing presses.

For more information on how full-color printing can help you grow your business, please give us a shout.

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