With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may want to go above and beyond and really start a buzz about your company.

This is not to say that creativity always costs more money. In fact, a really cheap promotional item can go a long way if the right message is attached. For example, the first idea stems from a friend of mine who worked at a career school. She is ever so quirky and wanted to create a fun item for an upcoming career fair.

Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the […]