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Archive for August, 2005

Unique Gift Items: 3 Creative Ideas

Saturday, August 27th, 2005

With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may want to go above and beyond and really start a buzz about your company.

This is not to say that creativity always costs more money. In fact, a really cheap promotional item can go a long way if the right message is attached. For example, the first idea stems from a friend of mine who worked at a career school. She is ever so quirky and wanted to create a fun item for an upcoming career fair.

Trade Show Promotional Products: Boosting Booth Traffic

Saturday, August 27th, 2005

I was about seven or eight years old when I learned the value of promotional items at trade shows. I just didn’t know it yet. I was at a home show with my parents. As we walked through the hall it was held in, I noticed people walking around with yardsticks. I really had no [...]

The Advantage to Buying Promotional Products Online

Saturday, August 27th, 2005

Buying your promotional products and corporate apparel online provides five major advantages: a greater selection, better pricing, convenience, customer service, and faster ordering time. Manufacturers often display their entire line of products on the internet, providing you with a greater selection of products. With all of these manufacturers online, you gain the opportunity to compare [...]

The Added Effectiveness of Promotional Products in Your Marketing Plan

Saturday, August 27th, 2005

Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash [...]

Promotional Marketing Products: Selecting the Perfect Item

Saturday, August 27th, 2005

People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can’t succumb to impulses. Instead, you must carefully decide on an item that will help meet your objectives.

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