Direct mail postcard advertising works for most businesses. If you’ve got something to sell, direct mail with postcards is a good way to sell it. A service-business client has 8 retail stores, and a list of 15,000 current customers. We’ve been sending jumbo postcards – 6″ x 11″ – to his customers every 6 weeks [...]

Don’t throw away your dough on print advertising or coupons just yet! It seems that whenever a new pizza shop, dry cleaners, or whatever opens up, the local ValPak, SuperCoups or other coupon-envelope vendor will arrive and take about $1000-$2000 from the owner to “jump-start the business.” Don’t do it! The problem with starting out [...]

I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it. The second postcard had a total of 48 words on it including a website address listed on the bottom of the card. The card announced a [...]

You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an article about you based on the release. Whoopee! Break out the Dom Perignon! It’s true, an article about your business does wonders for your business. Not only do you get an increase in business, but you [...]

Think about all those Cracker Jacks you ate as a kid. What’s your lasting memory? I’m guessing it’s not the taste, but the surprise inside – that tiny package that contained a simple puzzle, brain teaser or temporary tattoo. Today, I still glance over my kids’ shoulders reliving fond memories every time they open one. [...]