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Archive for July, 2005



Using Direct-Mail Postcards to Promote Your Business

Sunday, July 31st, 2005

Direct mail postcard advertising works for most businesses. If you’ve got something to sell, direct mail with postcards is a good way to sell it. A service-business client has 8 retail stores, and a list of 15,000 current customers. We’ve been sending jumbo postcards – 6″ x 11″ – to his customers every 6 weeks [...]

For New “Mom & Pop” Startups…

Saturday, July 30th, 2005

Don’t throw away your dough on print advertising or coupons just yet! It seems that whenever a new pizza shop, dry cleaners, or whatever opens up, the local ValPak, SuperCoups or other coupon-envelope vendor will arrive and take about $1000-$2000 from the owner to “jump-start the business.” Don’t do it! The problem with starting out [...]

Increase the Response You Get From Ads

Wednesday, July 27th, 2005

I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it. The second postcard had a total of 48 words on it including a website address listed on the bottom of the card. The card announced a [...]

A News Release Is Not An Ad

Sunday, July 24th, 2005

You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an article about you based on the release. Whoopee! Break out the Dom Perignon! It’s true, an article about your business does wonders for your business. Not only do you get an increase in business, but you [...]

The Surprise Inside!

Wednesday, July 6th, 2005

Think about all those Cracker Jacks you ate as a kid. What’s your lasting memory? I’m guessing it’s not the taste, but the surprise inside – that tiny package that contained a simple puzzle, brain teaser or temporary tattoo. Today, I still glance over my kids’ shoulders reliving fond memories every time they open one. [...]

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