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Archive for the 'Trade Shows' Category

How to Stimulate Word of Mouth Advertising

Thursday, August 11th, 2005

If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chances are, word-of-mouth advertising is stimulating [...]

Trade Show Promotional Products – Boosting Booth Traffic

Wednesday, August 3rd, 2005

I was about seven or eight years old when I learned the value of promotional items at trade shows. I just didn’t know it yet. I was at a home show with my parents. As we walked through the hall it was held in, I noticed people walking around with yardsticks. I really had no [...]

Tricks of the Trade: Design your Booth for Maximum Impact

Monday, June 13th, 2005

The fight for your customer’s attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. To make the most of their time, they pre-plan their agendas and do their best to stick to them. The rules of the game are [...]

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