Biggerfish » Small Business Marketing

Archive for the 'Small Business Marketing' Category

Action-Oriented Marketing

Wednesday, April 12th, 2006

Do you make your marketing action-oriented? So many small business owners and professional service providers believe that the purpose of marketing is to ‘get your name out there.’ That’s a huge waste of time, energy and money. When you’re a small business and every penny counts you want your marketing to result in a steady [...]

Avoid The Marketing Two-Step

Friday, March 17th, 2006

Small business marketing seems to go one of a couple of ways. Here are two basic definitions of marketing. You can decide for yourself which one you’re using to try and market and grow your business. Marketing is the coordinated and systematic use of strategies and tactics to generate a consistent supply of high-quality leads [...]

Scheduling Greater Marketing Results

Tuesday, February 7th, 2006

I’m often asked, “What’s the greatest small business marketing tip you could offer to someone?” The answer may surprise you. You want to get better, more regular and consistent results from your small business marketing? Then start booking appointments in your calendar to actually work on your own marketing. Marketing takes regular and consistent effort [...]

Is Marketing An Art or Science?

Tuesday, January 24th, 2006

“I’m just not good at marketing. I’m really not a terribly creative person.” I hear this from small business owners and professional service providers all the time. As a small business owner you certainly know that you need to be marketing if you want to grow the business. The problem for many is that they [...]

10 Reasons Why Businesses Fail at Marketing

Tuesday, August 23rd, 2005

John Follis says that many business owners attempt to tackle the challenge of marketing their business by themselves, and explains why they fail. 1) They don’t fully understand it. Perception: Marketing is advertising.Reality: Marketing may not even include advertising. Perception: Marketing is an expense.Reality: Marketing is an investment. 2) They rely almost exclusively on Word-of-Mouth. [...]

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