How to Make Your Claims Believable
Thursday, August 11th, 2005When you hear claims like… …Best Lawnmower in the country …Absolute Lowest Prices In Existence …Leaves your hair cleaner than any other shampoo …do you believe them? Or is there a certain degree of doubt in your mind about their credibility? Or whether they are ‘hyped up’? Think about it. Everybody expects advertisers to exaggerate [...]