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How to Make Your Claims Believable

Thursday, August 11th, 2005

When you hear claims like… …Best Lawnmower in the country …Absolute Lowest Prices In Existence …Leaves your hair cleaner than any other shampoo …do you believe them? Or is there a certain degree of doubt in your mind about their credibility? Or whether they are ‘hyped up’? Think about it. Everybody expects advertisers to exaggerate [...]

Increase the Response You Get From Ads

Wednesday, July 27th, 2005

I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it. The second postcard had a total of 48 words on it including a website address listed on the bottom of the card. The card announced a [...]

A News Release Is Not An Ad

Sunday, July 24th, 2005

You sent out a news release. Then a newspaper or a magazine (or both, oh happy day) published an article about you based on the release. Whoopee! Break out the Dom Perignon! It’s true, an article about your business does wonders for your business. Not only do you get an increase in business, but you [...]

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