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Archive for the 'Direct Mail' Category



Direct Mail for Retail

Monday, October 24th, 2005

Direct mail can be a powerful marketing tool for retail businesses. In fact, direct mail offers benefits that are better suited to local-based, walk-in retailers than to other business types. With the assistance of a professional marketing firm, savvy retailers can easily run effective direct mail campaigns specifically geared to their primary marketing goal– bringing [...]

The Power of Full-Color

Thursday, August 18th, 2005

Virtually every promotional or advertising piece the average consumer sees printed is printed in color. Color sells. Research shows that the audiences respond more favorably towards photographic, full-color printed pieces than to one color or black and white printing. Having a vibrant printed piece makes a positive impression on a potential client. It shows that [...]

How to Make Your Claims Believable

Thursday, August 11th, 2005

When you hear claims like… …Best Lawnmower in the country …Absolute Lowest Prices In Existence …Leaves your hair cleaner than any other shampoo …do you believe them? Or is there a certain degree of doubt in your mind about their credibility? Or whether they are ‘hyped up’? Think about it. Everybody expects advertisers to exaggerate [...]

Using Direct-Mail Postcards to Promote Your Business

Sunday, July 31st, 2005

Direct mail postcard advertising works for most businesses. If you’ve got something to sell, direct mail with postcards is a good way to sell it. A service-business client has 8 retail stores, and a list of 15,000 current customers. We’ve been sending jumbo postcards – 6″ x 11″ – to his customers every 6 weeks [...]

Increase the Response You Get From Ads

Wednesday, July 27th, 2005

I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it. The second postcard had a total of 48 words on it including a website address listed on the bottom of the card. The card announced a [...]

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